Consumer behavior test item file

Consumer behavior test item file

Alle Versionen (3)
Bibliographische Detailangaben
1. Verfasser: Schiffman, Leon G.
Weitere Verfasser: Kanuk, Leslie Lazar, Cox, Steven M.
Format: Buch
Sprache:English
Veröffentlicht: Upper Saddle River, N.J. Pearson/Prentice Hall c2007.
Ausgabe:9th ed.
Schlagworte:
Consumer behavior > Examinations, questions, etc.
Motivation research (Marketing) > Examinations, questions, etc.
Consumers > Examinations, questions, etc.