Marketing for hospitality and tourism

Détails bibliographiques
Auteur principal:	Kotler, Philip
Autres auteurs:	Bowen, John, Makens, James C.
Format:	Livre
Langue:	English
Publié:	Upper Saddle River, N.J. Pearson/Prentice Hall c2006.
Édition:	4th international ed.
Sujets:	Hospitality industry > Marketing. Tourism > Marketing.