APA (7th ed.) Citation

Kotler, P., Bowen, J., & Makens, J. C. (2006). Marketing for hospitality and tourism (4th international ed.). Pearson/Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, John Bowen, and James C. Makens. Marketing for Hospitality and Tourism. 4th international ed. Upper Saddle River, N.J: Pearson/Prentice Hall, 2006.

MLA (9th ed.) Citation

Kotler, Philip, et al. Marketing for Hospitality and Tourism. 4th international ed. Pearson/Prentice Hall, 2006.