George Gallup in Hollywood

Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising indu...

詳細記述

書誌詳細
第一著者:	Ohmer, Susan
団体著者:	Gale Group
フォーマット:	Electronic Resource
言語:	English
出版事項:	New York Columbia University Press c2006.
シリーズ:	Film and culture Gale virtual reference library
主題:	Gallup, George Horace > 1901-1984. Motion picture audiences > United States > Research > History > 20th century. Electronic books.
オンライン･アクセス:	Available for University of the Philippines Diliman via Gale Virtual Reference Library. Click here to access