George Gallup in Hollywood

Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising indu...

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Bibliografische gegevens
Hoofdauteur:	Ohmer, Susan
Coauteur:	Gale Group
Formaat:	Electronic Resource
Taal:	English
Gepubliceerd in:	New York Columbia University Press c2006.
Reeks:	Film and culture Gale virtual reference library
Onderwerpen:	Gallup, George Horace > 1901-1984. Motion picture audiences > United States > Research > History > 20th century. Electronic books.
Online toegang:	Available for University of the Philippines Diliman via Gale Virtual Reference Library. Click here to access