Cita APA (7th ed.)

Shoemaker, S. (2007). Marketing leadership in hospitality and tourism: Strategies and tactics for competitive advantage (4th ed.). Pearson.

Cita Chicago (17th ed.)

Shoemaker, Stowe. Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage. 4th ed. Upper Saddle River, N.J: Pearson, 2007.

Cita MLA (9th ed.)

Shoemaker, Stowe. Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage. 4th ed. Pearson, 2007.