Shoemaker, S. (2007). Marketing leadership in hospitality and tourism: Strategies and tactics for competitive advantage (4th ed.). Pearson.
Citace podle Chicago (17th ed.)Shoemaker, Stowe. Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage. 4th ed. Upper Saddle River, N.J: Pearson, 2007.
Citace podle MLA (9th ed.)Shoemaker, Stowe. Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage. 4th ed. Pearson, 2007.
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