APA (7th ed.) Citation

Mowen, J. C. (1987). Consumer behavior. Macmillan.

Chicago Style (17th ed.) Citation

Mowen, John C. Consumer Behavior. New York: Macmillan, 1987.

MLA (9th ed.) Citation

Mowen, John C. Consumer Behavior. Macmillan, 1987.

Warning: These citations may not always be 100% accurate.