00000cam a2200000 i 4500 UP-99796217608420398 Buklod 20221012111416.0 a ||| u ta 221012s2001 nyu r 001 0|eng d 0071364722 (iLib)UPD-00034427701 TMC DBUS rda eng DMLUC HF 5415.1265 R36 2001 Rapp, Stan author. Max-e-marketing in the net future seven imperatives for outsmarting the competition in the net economy Stan Rapp, Chuck Martin. New York McGraw-Hill [2001] xix, 251 pages 24 cm. text rdacontent unmediated rdamedia volume rdacarrier New Millennium! New Networked Economy! New Marketing Imperative! -- Imperative 1: Use What You Know to Drive What You Do -- Imperative 2: Erase the Line Between Product and Service -- Imperative 3: Make Each Relationship as Different as Each Customer -- Imperative 4: Do as Little as Possible Yourself -- Imperative 5: Make Your Interactive Process Become the Product -- Imperative 6: Factor Future Value into Every Move You Make -- Imperative 7: Make Business Responsible for Marketing and Marketing Responsible for Business -- Where Do You Go From Here? Internet marketing. Business enterprises Computer networks. Martin, Chuck 1949-. FO UPD DBUS HF 5415.1265 R36 2001 UPD TMC HF 5415.1265 R36 2001 Book