Max-e-marketing in the net future seven imperatives for outsmarting the competition in the net economy - Rapp, Stan; Martin, Chuck 1949-. (New York McGraw-Hill, 2001)
New Millennium! New Networked Economy! New Marketing Imperative! -- Imperative 1: Use What You Know to Drive What You Do -- Imperative 2: Erase the Line Between Product and Service -- Imperative 3: Make Each Relationship as Different as Each Customer -- Imperative 4: Do as Little as Possible Yourself -- Imperative 5: Make Your Interactive Process Become the Product -- Imperative 6: Factor Future Value into Every Move You Make -- Imperative 7: Make Business Responsible for Marketing and Marketing Responsible for Business -- Where Do You Go From Here?
Keywords: Internet marketing; Business enterprises -- Computer networks