Nilson, T. H. (1998). Competitive branding: Winning in the market place with value-added brands. John Wiley.
Style de citation Chicago (17e éd.)Nilson, Torsten H. Competitive Branding: Winning in the Market Place with Value-added Brands. New York: John Wiley, 1998.
Style de citation MLA (9e éd.)Nilson, Torsten H. Competitive Branding: Winning in the Market Place with Value-added Brands. John Wiley, 1998.
Attention : ces citations peuvent ne pas être correctes à 100%.