Nilson, T. H. (1998). Competitive branding: Winning in the market place with value-added brands. John Wiley.
Chicago-Zitierstil (17. Ausg.)Nilson, Torsten H. Competitive Branding: Winning in the Market Place with Value-added Brands. New York: John Wiley, 1998.
MLA-Zitierstil (9. Ausg.)Nilson, Torsten H. Competitive Branding: Winning in the Market Place with Value-added Brands. John Wiley, 1998.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.