Nilson, T. H. (1998). Competitive branding: Winning in the market place with value-added brands. John Wiley.
Citace podle Chicago (17th ed.)Nilson, Torsten H. Competitive Branding: Winning in the Market Place with Value-added Brands. New York: John Wiley, 1998.
Citace podle MLA (9th ed.)Nilson, Torsten H. Competitive Branding: Winning in the Market Place with Value-added Brands. John Wiley, 1998.
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