Cita APA (7th ed.)

Nilson, T. H. (1998). Competitive branding: Winning in the market place with value-added brands. John Wiley.

Cita Chicago (17th ed.)

Nilson, Torsten H. Competitive Branding: Winning in the Market Place with Value-added Brands. New York: John Wiley, 1998.

Cita MLA (9th ed.)

Nilson, Torsten H. Competitive Branding: Winning in the Market Place with Value-added Brands. John Wiley, 1998.