Schiffman, L. G. (2007). Consumer behavior (9th ed.). Pearson Education South Asia.
Chicago Style (17th ed.) CitationSchiffman, Leon G. Consumer Behavior. 9th ed. Singapore: Pearson Education South Asia, 2007.
MLA (9th ed.) CitationSchiffman, Leon G. Consumer Behavior. 9th ed. Pearson Education South Asia, 2007.
Warning: These citations may not always be 100% accurate.