APA (7th ed.) Citation

Urban, G. L. (1993). Design and marketing of new products (2nd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Urban, Glen L. Design and Marketing of New Products. 2nd ed. Englewood Cliffs, N.J: Prentice-Hall, 1993.

MLA (9th ed.) Citation

Urban, Glen L. Design and Marketing of New Products. 2nd ed. Prentice-Hall, 1993.