Color folders in the mind a branding story : a metaphorical guide to tracking your brand anytime, anywhere - De Asis, Karen V.; Ramos, Socorro C. (Quezon City Dr. Karen V. De Asis, 2007)
Chapter 1: Why is space in the customer's mind important -- Chapter 2: The color folders in the mind: a metaphorical way of tracking brand performance in the marketer's mind and assessing brand space in the customer's mind -- Chapter 3: Market research helps build strong brands -- Chapter 4: Un-served and underserved markets are potential target markets for building strong brands -- Chapter 5: Telling your brand story in a compelling way -- Chapter 6: Seamless execution is as important as a great strategy -- Chapter 7: The competent marketer -- Chapter 8: Straight from the top.
Keywords: Brand name products; Advertising -- Psychological aspects; Brand name products -- Management