00000ctm a22000004a 4500 UP-99796217608224169 Buklod 20230503092542.0 m o j ta 030101s xx r |000 u|eng d (iLib)UPD-00000532414 ILS eng LG995 1972 L4 G55 Gintawongse, Vesidhi author. A descriptive content analysis of sex and violence as portrayed in some selected Philippine popular magazines by Vesidhi Gintawongse ; Ursula G. Picache, adviser. Quezon City : Institute of Library Science, University of the Philippines Diliman 1972. 93 leaves Typescript. Vita Special Problem (Master of Library Science)--University of the Philippines Diliman June 1972. This study is an attempt to shed some light on two of the four controversial fields of communication, sex and violence. It seeks to answer the questions: (1) What is the relative presentation of sex and violence being portrayed in popular magazines? The problem was approached through a content analysis of eight titles of Philippine popular magazines, randomly sampling twelve issues for each title. The issues for 1971 constituted the sample. Within the limitations of this study, the following conclusions could be drawn in answer to the questions posed: 1. Sex incidents were relatively low in their presentation in all titles of the magazines. More violence incidents were noted even in family magazines and women's magazines. 2. In all the titles of magazines, "normal" sex incidents dominated the other subcategories of sex. "Abnormal" sex incidents were found only in four of the eight titles of popular magazines. 3. In all the titles of magazines, "severe-physical" violence incidents were more than the "mild-verbal" and "mild-psychological" violence incidents. 4. Most of the sex incidents were found in fiction while most of the violence incidents were presented in articles and news summaries. 5. Sex incidents under the "sex-normal" category were more explicitly described while those under the "sex-abnormal" category were rather more implicitly and indirectly treated. 6. Violence incidents were directly and explicitly described in all violence categories. 7. The categories of both themes of sex and violence which were established covered all incidents of sex and violence found in the selected Philippine popular magazines. Philippine periodicals. Sex--Comic books, strips, etc. Picache, Ursula G. adviser. Thesis FI UP UPD DLS LG 995 1972 L4 G55 Thesis