APA (7th ed.) Citation

Bogart, L. (1984). Strategy in advertising: Matching media and messages to markets and motivation (2nd ed.). NTC Business Books.

Chicago Style (17th ed.) Citation

Bogart, Leo. Strategy in Advertising: Matching Media and Messages to Markets and Motivation. 2nd ed. Lincolnwood, Ill: NTC Business Books, 1984.

MLA (9th ed.) Citation

Bogart, Leo. Strategy in Advertising: Matching Media and Messages to Markets and Motivation. 2nd ed. NTC Business Books, 1984.