Market-led strategic change transforming the process of going to market

Market-led strategic change transforming the process of going to market

Podrobná bibliografie
Hlavní autor: Piercy, Nigel F.
Médium: Kniha
Jazyk:English
Vydáno: Oxford Butterworth/Heinemann c1997.
Vydání:2nd ed.
Témata:
Marketing > Management.