Market-led strategic change transforming the process of going to market

Market-led strategic change transforming the process of going to market

Bibliografiske detaljer
Hovedforfatter: Piercy, Nigel F.
Format: Bog
Sprog:English
Udgivet: Oxford Butterworth/Heinemann c1997.
Udgivelse:2nd ed.
Fag:
Marketing > Management.