APA (7th ed.) Citation

Lois, G., & Pitts, B. (1991). What's the big idean: How to win with outrageous ideas (that sell!). Doubleday Currency.

Chicago Style (17th ed.) Citation

Lois, George, and Bill Pitts. What's the Big Idean: How to Win with Outrageous Ideas (that Sell!). New York: Doubleday Currency, 1991.

MLA (9th ed.) Citation

Lois, George, and Bill Pitts. What's the Big Idean: How to Win with Outrageous Ideas (that Sell!). Doubleday Currency, 1991.