Cita APA (7a ed.)

Bursk, E. C., & Greyser, S. A. (1976). Cases in marketing management. Prentice-Hall.

Cita Chicago Style (17a ed.)

Bursk, Edward Collins, y Stephen A. Greyser. Cases in Marketing Management. Englewood Cliffs, N. J: Prentice-Hall, 1976.

Cita MLA (9a ed.)

Bursk, Edward Collins, y Stephen A. Greyser. Cases in Marketing Management. Prentice-Hall, 1976.