APA (7th ed.) Citation

Bursk, E. C., & Greyser, S. A. (1976). Cases in marketing management. Prentice-Hall.

Chicago Style (17th ed.) Citation

Bursk, Edward Collins, and Stephen A. Greyser. Cases in Marketing Management. Englewood Cliffs, N. J: Prentice-Hall, 1976.

MLA (9th ed.) Citation

Bursk, Edward Collins, and Stephen A. Greyser. Cases in Marketing Management. Prentice-Hall, 1976.