APA (7th ed.) Citation

Texas-Stanford Seminar on the Meaning of Commercial Television, Asilomar, Calif., 1966, McLuhan, H. M., & Donner, S. T. (1967). The meaning of commercial television: The Texas-Stanford Seminar, 1966. University of Texas Press.

Chicago Style (17th ed.) Citation

Texas-Stanford Seminar on the Meaning of Commercial Television, Asilomar, Calif., 1966, Herbert Marshall McLuhan, and Stanley T. Donner. The Meaning of Commercial Television: The Texas-Stanford Seminar, 1966. Austin: University of Texas Press, 1967.

MLA (9th ed.) Citation

Texas-Stanford Seminar on the Meaning of Commercial Television, Asilomar, Calif., 1966, et al. The Meaning of Commercial Television: The Texas-Stanford Seminar, 1966. University of Texas Press, 1967.