The practice of internal marketing communications in an SME Rural Bank a study of its branch network
"This research is an inquiry into the employee centric practice of internal marketing communication (IMC) in the context of a rural bank retail branch network. While majority of the scholarly works in IMC have focused on formal communication campaigns, this study delved into both formal and inf...
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| 格式: | Thesis |
| 語言: | English |
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2007.
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