Quantitative models in marketing research - Franses, Philip Hans 1963-; Paap, Richard (Cambridge, [Eng.] Cambridge University, 2000)
Contents: Introduction and Outline of the Book - - Features of Marketing Research Data - - A Continuous Dependent Variable - - A Binomial Dependent Variable - - An Unordered Multinomial Dependent Variable - - An Ordered Multinomial Dependent Variable - - A Limited Dependent Variable - - A Duration Dependent Variable.
Keywords: Marketing research -- Mathematical models