Measuring advertising effectiveness
| Prif Awdur: | |
|---|---|
| Awduron Eraill: | |
| Fformat: | Llyfr |
| Iaith: | English |
| Cyhoeddwyd: |
New York
McGraw-Hill
[c1963].
|
| Cyfres: | McGraw-Hill series in marketing and advertising
|
| Pynciau: |