Style de citation APA (7e éd.)

Lucas, D. B., & Britt, S. H. (1963). Measuring advertising effectiveness. McGraw-Hill.

Style de citation Chicago (17e éd.)

Lucas, Darrell Blaine, et Steuart Henderson Britt. Measuring Advertising Effectiveness. New York: McGraw-Hill, 1963.

Style de citation MLA (9e éd.)

Lucas, Darrell Blaine, et Steuart Henderson Britt. Measuring Advertising Effectiveness. McGraw-Hill, 1963.