APA (7th ed.) Citation

Hiebing, R. G., & Cooper, S. W. (2003). The successful marketing plan: A disciplined and comprehensive approach (3rd ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Hiebing, Roman G., and Scott W. Cooper. The Successful Marketing Plan: A Disciplined and Comprehensive Approach. 3rd ed. New York: McGraw-Hill, 2003.

MLA (9th ed.) Citation

Hiebing, Roman G., and Scott W. Cooper. The Successful Marketing Plan: A Disciplined and Comprehensive Approach. 3rd ed. McGraw-Hill, 2003.