TY - BOOK T1 - Handbook of advertising management A1 - Barton, Roger 1903- LA - English PP - New York PB - McGraw-Hill YR - 1970 UL - https://tuklas.up.edu.ph/Record/UP-99796217608043254 CN - HF 5823 B316 KW - Advertising : Management : Handbooks, manuals, etc. ER -