APA (7th ed.) Citation

Chisnall, P. M. (1973). Marketing research: Analysis and measurement (2d ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Chisnall, Peter M. Marketing Research: Analysis and Measurement. 2d ed. London: McGraw-Hill, 1973.

MLA (9th ed.) Citation

Chisnall, Peter M. Marketing Research: Analysis and Measurement. 2d ed. McGraw-Hill, 1973.