The 22 immutable laws of branding how to build a product or service into a world-class brand

The 22 immutable laws of branding how to build a product or service into a world-class brand

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Detalhes bibliográficos
Autor principal: Ries, Al
Outros Autores: Ries, Laura
Formato: Livro
Idioma:English
Publicado em: New York Harper Collins 1998.
Assuntos:
Brand name products > Management.