Ries, A., & Ries, L. (1998). The 22 immutable laws of branding: How to build a product or service into a world-class brand. Harper Collins.
Chicago Style (17. basım) AtıfRies, Al, ve Laura Ries. The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-class Brand. New York: Harper Collins, 1998.
MLA (9th ed.) AtıfRies, Al, ve Laura Ries. The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-class Brand. Harper Collins, 1998.
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