APA (7th ed.) Citation

Rapp, S., & Collins, T. L. (1996). The new maximarketing. McGraw-Hill.

Chicago Style (17th ed.) Citation

Rapp, Stan, and Thomas L. Collins. The New Maximarketing. New York: McGraw-Hill, 1996.

MLA (9th ed.) Citation

Rapp, Stan, and Thomas L. Collins. The New Maximarketing. McGraw-Hill, 1996.