Gronroos, C. (2007). Service management and marketing: Customer management in service competition (3rd ed.). Wiley.
Chicago Style (17th ed.) CitationGronroos, Christian. Service Management and Marketing: Customer Management in Service Competition. 3rd ed. Chichester, West Sussex, England: Wiley, 2007.
MLA (9th ed.) CitationGronroos, Christian. Service Management and Marketing: Customer Management in Service Competition. 3rd ed. Wiley, 2007.
Warning: These citations may not always be 100% accurate.