Managing customer relationships a strategic framework

Detalles Bibliográficos
Autor Principal:	Peppers, Don
Outros autores:	Rogers, Martha
Formato:	Libro
Idioma:	English
Publicado:	Hoboken, N.J. Wiley c2004.
Subjects:	Customer relations > Management. Customers preferences. Relationships marketing. Marketing information systems. Information storage and retrieval systems > Marketing.