Managing customer relationships a strategic framework

Podrobná bibliografie
Hlavní autor:	Peppers, Don
Další autoři:	Rogers, Martha
Médium:	Kniha
Jazyk:	English
Vydáno:	Hoboken, N.J. Wiley c2004.
Témata:	Customer relations > Management. Customers preferences. Relationships marketing. Marketing information systems. Information storage and retrieval systems > Marketing.