Managing customer relationships a strategic framework

Manylion Llyfryddiaeth
Prif Awdur:	Peppers, Don
Awduron Eraill:	Rogers, Martha
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	Hoboken, N.J. Wiley c2004.
Pynciau:	Customer relations > Management. Customers preferences. Relationships marketing. Marketing information systems. Information storage and retrieval systems > Marketing.