Managing customer relationships a strategic framework

Detalhes bibliográficos
Autor principal:	Peppers, Don
Outros Autores:	Rogers, Martha
Formato:	Livro
Idioma:	English
Publicado em:	Hoboken, N.J. Wiley c2004.
Assuntos:	Customer relations > Management. Customers preferences. Relationships marketing. Marketing information systems. Information storage and retrieval systems > Marketing.