APA (7th ed.) Citation

Fallon, P., & Senn, F. (2006). Juicing the orange: Lessons in using creativity as a competitive marketing advantange. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Fallon, Pat, and Fred Senn. Juicing the Orange: Lessons in Using Creativity as a Competitive Marketing Advantange. Boston: Harvard Business School Press, 2006.

MLA (9th ed.) Citation

Fallon, Pat, and Fred Senn. Juicing the Orange: Lessons in Using Creativity as a Competitive Marketing Advantange. Harvard Business School Press, 2006.