Blue ocean strategy how to create uncontested market space and make the competition irrelevant

Blue ocean strategy how to create uncontested market space and make the competition irrelevant

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Bibliographic Details
Main Authors: Kim, W Chan (Author), Mauborgue, Renee (Author)
Format: Book
Language:English
Published: Boston Harvard Business School Press [2005]
Subjects:
New products.
Market segmentation.