Blue ocean strategy how to create uncontested market space and make the competition irrelevant

Blue ocean strategy how to create uncontested market space and make the competition irrelevant

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Detalhes bibliográficos
Main Authors: Kim, W Chan (Author), Mauborgue, Renee (Author)
Formato: Livro
Idioma:English
Publicado em: Boston Harvard Business School Press [2005]
Assuntos:
New products.
Market segmentation.