Blue ocean strategy how to create uncontested market space and make the competition irrelevant

Blue ocean strategy how to create uncontested market space and make the competition irrelevant

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Manylion Llyfryddiaeth
Prif Awduron: Kim, W Chan (Awdur), Mauborgue, Renee (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Boston Harvard Business School Press [2005]
Pynciau:
New products.
Market segmentation.