Kim, W. C., & Mauborgue, R. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Harvard Business School Press.
Čikaški stil citiranja (17. izdanje)Kim, W Chan, i Renee Mauborgue. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston: Harvard Business School Press, 2005.
MLA način citiranja (9. izdanje)Kim, W Chan, i Renee Mauborgue. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Press, 2005.
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