Kim, W. C., & Mauborgue, R. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Harvard Business School Press.
Chicago Style (17. basım) AtıfKim, W Chan, ve Renee Mauborgue. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston: Harvard Business School Press, 2005.
MLA (9th ed.) AtıfKim, W Chan, ve Renee Mauborgue. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Press, 2005.
Uyarı: Bu alıntı herzaman %100 doğru olmayabilir..