Kim, W. C., & Mauborgue, R. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Harvard Business School Press.
Chicago-viite (17. p.)Kim, W Chan, ja Renee Mauborgue. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston: Harvard Business School Press, 2005.
MLA-viite (9. p.)Kim, W Chan, ja Renee Mauborgue. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Press, 2005.
Varoitus: Nämä viitteet eivät aina ole täysin luotettavia.