Kellogg on branding the marketing faculty of the Kellogg School of Management

Kellogg on branding the marketing faculty of the Kellogg School of Management

Bibliografski detalji
Autor kompanije: Kellogg School of Management
Daljnji autori: Tybout, Alice, Calkins, Tim, Kotler, Philip
Format: Knjiga
Jezik:English
Izdano: Hoboken, N.J. Wiley c2005.
Teme:
Brand name products.
Brankd name products > Marketing.
Brand name products > Management.
Customer relations > Management.