Kellogg on branding the marketing faculty of the Kellogg School of Management

Kellogg on branding the marketing faculty of the Kellogg School of Management

Bibliographic Details
Corporate Author: Kellogg School of Management
Other Authors: Tybout, Alice, Calkins, Tim, Kotler, Philip
Format: Book
Language:English
Published: Hoboken, N.J. Wiley c2005.
Subjects:
Brand name products.
Brankd name products > Marketing.
Brand name products > Management.
Customer relations > Management.