Kellogg on branding the marketing faculty of the Kellogg School of Management

Kellogg on branding the marketing faculty of the Kellogg School of Management

Podrobná bibliografie
Korporativní autor: Kellogg School of Management
Další autoři: Tybout, Alice, Calkins, Tim, Kotler, Philip
Médium: Kniha
Jazyk:English
Vydáno: Hoboken, N.J. Wiley c2005.
Témata:
Brand name products.
Brankd name products > Marketing.
Brand name products > Management.
Customer relations > Management.