Kellogg on branding the marketing faculty of the Kellogg School of Management

Kellogg on branding the marketing faculty of the Kellogg School of Management

التفاصيل البيبلوغرافية
مؤلف مشترك: Kellogg School of Management
مؤلفون آخرون: Tybout, Alice, Calkins, Tim, Kotler, Philip
التنسيق: كتاب
اللغة:English
منشور في: Hoboken, N.J. Wiley c2005.
الموضوعات:
Brand name products.
Brankd name products > Marketing.
Brand name products > Management.
Customer relations > Management.