APA (7th ed.) Citation

Kellogg School of Management, Tybout, A., Calkins, T., & Kotler, P. (2005). Kellogg on branding: The marketing faculty of the Kellogg School of Management. Wiley.

Chicago Style (17th ed.) Citation

Kellogg School of Management, Alice Tybout, Tim Calkins, and Philip Kotler. Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management. Hoboken, N.J: Wiley, 2005.

MLA (9th ed.) Citation

Kellogg School of Management, et al. Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management. Wiley, 2005.