APA (7th ed.) Citation

Lovelock, C. H. (2005). Services marketing in Asia: Managing people, technology, and strategy (2nd ed.). Pearson/Prentice Hall.

Chicago Style (17th ed.) Citation

Lovelock, Christopher H. Services Marketing in Asia: Managing People, Technology, and Strategy. 2nd ed. Singapore: Pearson/Prentice Hall, 2005.

MLA (9th ed.) Citation

Lovelock, Christopher H. Services Marketing in Asia: Managing People, Technology, and Strategy. 2nd ed. Pearson/Prentice Hall, 2005.