George, M. L., Works, J., & Watson-Hemphill, K. (2005). Fast innovation: Achieving superior differentiation, speed to market, and increased profitability. McGraw-Hill.
Chicago Style (17th ed.) CitationGeorge, Michael L., James Works, and Kimberly Watson-Hemphill. Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability. New York: McGraw-Hill, 2005.
MLA (9th ed.) CitationGeorge, Michael L., et al. Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability. McGraw-Hill, 2005.
Warning: These citations may not always be 100% accurate.