APA (7th ed.) Citation

Shaw, R., & Merrick, D. (2005). Marketing payback: Is your marketing profitable. Financial TRimes Prentice Hall.

Chicago Style (17th ed.) Citation

Shaw, Robert, and David Merrick. Marketing Payback: Is Your Marketing Profitable. New York: Financial TRimes Prentice Hall, 2005.

MLA (9th ed.) Citation

Shaw, Robert, and David Merrick. Marketing Payback: Is Your Marketing Profitable. Financial TRimes Prentice Hall, 2005.