Cita APA (7th ed.)

Shaw, R., & Merrick, D. (2005). Marketing payback: Is your marketing profitable. Financial TRimes Prentice Hall.

Cita Chicago (17th ed.)

Shaw, Robert, i David Merrick. Marketing Payback: Is Your Marketing Profitable. New York: Financial TRimes Prentice Hall, 2005.

Cita MLA (9th ed.)

Shaw, Robert, i David Merrick. Marketing Payback: Is Your Marketing Profitable. Financial TRimes Prentice Hall, 2005.