Crafting and executing strategy the quest for competitive advantage : concepts and cases - Thompson, Arthur A. 1940-; Strickland, A. J. (Alonzo J.).; Gamble, John E.; Thompson, Arthur A. 1940- (Boston, Mass. McGraw-Hill/Irvin, 2005)
Rev. ed. of: Crafting and implementing strategy. 10th ed. 1995.
Keywords: Strategic planning; Business planning