APA (7th ed.) Citation

McGrath, M. E. (2004). Next generation product development: How to increase productivity, cut costs, and reduce cycle times. McGraw-Hill.

Chicago Style (17th ed.) Citation

McGrath, Michael E. Next Generation Product Development: How to Increase Productivity, Cut Costs, and Reduce Cycle Times. New York: McGraw-Hill, 2004.

MLA (9th ed.) Citation

McGrath, Michael E. Next Generation Product Development: How to Increase Productivity, Cut Costs, and Reduce Cycle Times. McGraw-Hill, 2004.